Cricket PAYGo
In October 2008 we began an introductory launch of Cricket PAYGo, our new 24/7 unlimited prepaid wireless service, to extend and diversify the Cricket brand. At just $1, $2 or $3 per day, we believe it offers the best value of any pay-as-you-go product in the marketplace today. Best of all, it provides attractive margins and significant differentiation from our monthly products.
We started with three Cricket markets and approximately 1,600 locations, including 600 Wal-Mart locations nationwide. As with all of our new product trials, we are taking a disciplined, data-driven approach to monitor our results. We have designed Cricket PAYGo to offer both compelling value and day-by-day spending control to a new segment of customers. We continue to evaluate its potential to extend our reach in the prepaid market and capture new opportunities to create value for our business.
“I know I can trust Cricket about the price… You have a budget,
that’s how Cricket fits in.”
– Cricket Customer, Albuquerque, NM