2009 Opportunities (continued)
In the year ahead, we plan to continue enhancing our high-quality networks. We also are introducing a fresh, efficient and cost-effective retail store concept in new markets that more effectively merchandises our Cricket products. Just as important, our exciting lineup of devices for 2009 includes additional QWERTY keyboards and our first touch-screen handset. We also plan to deliver a whole new interactive customer experience by providing a rich “on device portal” on select handsets.
We plan to continue to build the Cricket brand from one known for great products to one that innovates value through a total, end-to-end customer experience. We are making strategic investments in 2009 to increase consumer awareness of our products and services. By taking these steps, we believe we can further increase our penetration, better meet the needs of our customers, and continue leading the industry towards the flight to value.
Finally, we will execute with a culture that is focused on our core purpose: to create coveted communication products that all our communities deserve and can afford. While some wireless companies only see their customers as an opportunity, we see a responsibility – one that challenges the norms of the industry so we can offer smart choices that fit our customers’ lives and deliver those choices with respect.
Experienced Team
We have the right team in place to achieve our goals. Last year we welcomed Walter Berger, who brings more than 30 years of financial and operational management experience, as Executive Vice President and Chief Financial Officer. We appointed Al Moschner as Chief Operating Officer, from his previous position as Executive Vice President and Chief Marketing Officer. We also evolved the role of Glenn Umetsu, Executive Vice President and Chief Technical Officer, to lead major strategic programs for the Company, including new market launches across the business.