Operations
For Leap, 2008 was another year of outstanding operational performance. We further improved our competitive position by offering the latest devices, stronger retail distribution and even broader coverage. We made strategic investments to support our business growth in 2009 and beyond. To enhance the customer experience, we upgraded our networks in existing markets and chose a more efficient billing and customer care system, all while aggressively managing costs.
With a constant focus on both customer satisfaction and operating efficiency, our strategy continues to drive improvements in operating margins while realizing increasing benefits of scale.
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