Superior Networks
We are committed to driving further penetration. During 2008 we continued to invest in our existing business. We added approximately 400 new cell sites to existing markets, which enhanced coverage in our geographic market clusters to better serve those areas with the highest density of our target customers. As a result of our footprint expansion and enhancement, we achieved higher penetration in existing markets and generated greater cash flow.
In addition, with each new market launch, we strive to offer a satisfying customer experience through larger coverage areas and more robust distribution from Day 1. Last year we launched each new network at or near full capacity. Our Las Vegas introduction in May 2008 was a prime example. At launch, strategic roaming agreements allowed us to offer customers a coverage area of approximately 41,000 square miles at no extra charge. Having the largest local wireless footprint offered by any unlimited wireless service provider in the greater Las Vegas area has been a winning strategy. As we bring Cricket to our largest markets to date in 2009, we are focused on providing customers with networks offering broad and high quality coverage.
