Understanding what our customers want = Staying constantly connected to the people who matter.
Cricket customers are unique. Yes, they care about finding a great value. But they value other things too – like listening to their favorite music, expressing their personal style, staying in touch, balancing work and family, and pursuing their dreams. Since our inception, we have offered our customers affordable access to exceptional cell phone service. Over the years, we’ve steadily evolved our product portfolio and service plans to better meet their needs, and their budgets. We’ve accomplished this by staying constantly connected – through comprehensive surveys, volunteer outreach and one-on-one conversations in our stores.
Our success as a business is defined by how well we know and understand our customers. At Leap and Cricket, our employees walk in our customers’ shoes every day. We seek to understand the challenges that they face in their daily lives. We value what our customers value – their time, aspirations, hard-earned money and communities. When we develop a product or service, we measure our ideas by asking: Is it affordable? Is it built to last? Is it well designed? Does it deliver the combination of features and functionality that our customers want? Our ability to leverage our knowledge into products and services has made a real difference in our customers’ lives. It’s what continues to drive our company forward.
After conducting a comprehensive research study of our wireless customers, we have identified five overarching customer segments: