We love to offer our customers new opportunities to save money and time, and our distribution strategy is no exception. Whether it’s our Cricket stores and dealers, website and telesales, or national retail stores, each of our distribution channels plays an essential role in our customers’ value equation. This is why we support them with a multi-faceted strategy that enables each channel to best meet our customers’ needs.
We have historically invested a great deal of time and energy into making our branded Cricket stores the most helpful retail establishments in their respective neighborhoods. Whether a customer is walking in the door to purchase a new product, pay a bill, or answer a question about service, we want that experience to be as customer-friendly and informative as possible.
We also develop and implement incentive programs that help our Cricket dealers build and maintain a loyal customer base. Instead of focusing solely on new activations, Cricket dealers are rewarded for taking care of existing customers, offering them better devices, service plans and customer care. It’s all about creating a resource where Cricket customers can count on personal, one-on-one service, sales and monthly bill payment transactions.
On a national retail distribution level, we offer Cricket products in leading mass merchant retail stores, to better appeal to the value-focused suburban shoppers that make up our customer base. In response to the growing demand for simpler, all-inclusive, unlimited products, Cricket’s PAYGo™ product and an all-inclusive Cricket Broadband product are currently distributed in some of the nation’s leading retailers.
