We love to offer our customers new opportunities to save money and time, and our distribution strategy is no exception. We want to offer the best possible customer experience, whether it’s in our Cricket stores and dealers, by phone or on MyCricket.com, or through our national retail partners. Each distribution channel plays an essential role in our customers’ value equation. This is why we have a multi-faceted distribution strategy to meet our customers’ needs.
We have built a strong network of Cricket-branded locations, where our sales team takes pride in making personal connections with our customers. Whether a customer is walking in the door to purchase a new product, pay a bill, or answer a question about service, we want that experience to be as customer-friendly, fast and informative as possible.
We also develop and implement incentive programs that help our Cricket dealers build and maintain a loyal customer base. Instead of focusing solely on new activations, Cricket dealers are rewarded for taking care of existing customers, offering them better devices, service plans and customer care. It’s all about creating a resource where Cricket customers can count on personal, one-on-one service, sales and monthly bill payment transactions.
On a national level, we distribute our products and services through select leading retailers. We focus on partners that have made wireless an important part of their business strategy and share our commitment to customer service. With our comprehensive distribution strategy, we are offering Cricket’s value where our customers live, work, play and shop.
