Great devices are at the heart of the customer experience. That’s why we offer a full range of high-quality, affordable devices, with solutions for every budget. We continue to expand our device portfolio, with well-known brands including Apple, HTC, LG, Samsung and BlackBerry. In 2012 Cricket became the first pre-paid carrier in the U.S. to offer iPhone to its customers.
We pick our portfolio with broad appeal in mind. Today more than half of our customers are on smartphones. To meet their needs, we offer multiple operating systems and a progression of bigger screens, faster processors and more memory – all at a variety of price points. For customers who want basic value, we have a broad choice of feature phones that are simple and easy to use.
Expanding access, choice and value.
How do we decide which devices are worthy of the Cricket brand? We start by asking our customers. We talk to them in our stores, we volunteer with them in our communities, and we conduct surveys after we launch new devices. We ask about their aspirations and how their device fits into their lives. We ask what they like about their phones and what features and capabilities they’re looking for in their next device. Then we use these insights to continually evolve our device portfolio, in order to meet our customers’ changing needs as they move through life.
This feedback shapes Cricket’s device offerings. Then to deliver high-quality devices a great value, we partner with a wide range of device vendors on a global scale. To keep standards high, we work with our vendors' design and development teams to bring proven, world-class device platforms to our customers at the lowest possible cost. We use global sourcing and scale to bring more choices, quality and mobile operating systems to our device portfolio. By partnering with the biggest names in the business, we give customers the devices they want at a price they can afford.
We offer a variety of device functionality and pricing options, with everything from smartphones to feature phones. We have it all, from touchscreens and QWERTY keyboards to high-quality cameras, fast processors and a choice of operating systems, including Android, iOS and BlackBerry. Cricket is building a portfolio with a broad range of form factors and price points, with a solution for every lifestyle and every budget.
Today, our award-winning Muve Music service comes included with every Android smartphone at no extra charge. We offer a selection of Android-powered smartphones optimized for a superior Muve Music experience, giving our customers more choices than ever before.