“From the beginning, we have valued diversity among our customers, employees, dealers and the communities we serve. We are committed to building an inclusive work environment that embraces that diversity.”
We have built our Cricket brand by innovating value for a largely underserved customer base – people who are young, ethnically diverse and focused on value. For us embracing diversity and inclusion is not about policies and programs – it’s about culture and work environment It is the foundation of who we are.
What is Diversity and Inclusion?
In simple terms, diversity is the mix; inclusion is getting the mix to work well together.
The concept of diversity means the understanding that each individual is unique and recognizing our individual differences. These can be along the dimensions of ethnicity, gender, age, national origin, disability, sexual orientation, education, political beliefs and religion. But it’s more than this; it is also diversity in skills, competencies, philosophies and life experiences.
Inclusion is a state of being valued, respected and supported. It’s about focusing on the needs of every individual and ensuring the right conditions are in place for each person to achieve his or her full potential.
For our Company embracing diversity and inclusion is a business imperative. It is not about “let’s do diversity today.” It is about embedding diversity into our everyday business and making it an intrinsic part of who we are. Our people are the most important asset we have. We believe for companies to succeed they must make the most of the full range of their people. Companies must attract and retain the right skills, the best minds, all the required resources – and that means diversity.