Market Opportunity

By pioneering the Cricket brand, Leap caused an entire industry to rethink what it does. Contract-based wireless plans are rapidly reaching market saturation. According to industry analysts approximately 34% of the growth in the wireless industry in 2008 came from prepaid plans; that percentage is expected to get much bigger in the years to come. As the face of wireless changes, Leap is well-positioned to capture this opportunity and increase its market share.

Cricket Customers

Cricket customers - young, ethnically diverse and value conscious - are among the fastest-growing segments in the U.S. wireless industry. With Cricket’s affordable unlimited services, they can talk, text and surf the Web all they want.

• Cricket customers talk about 1,500 minutes per month on average, nearly double the industry average.
• More than 75% of customers use Cricket as their only phone, compared to the wireless industry average of 17%.
• Customers who use text messaging send and receive more than 1,300 text messages per month, three times the industry norm.
• More than 90% of customers use Cricket as their primary phone.
• Approximately 82% of Cricket customers use text messaging each month, compared to the industry average of 40%.
• 60% of Cricket’s customers are from diverse ethnic groups, compared to the industry average of 35%.*
• 55% are younger than 35, compared to the industry average of 39%.*
• 50% earn less than $35,000/year, compared to the industry average of 36%.*

Cricket Wireless

Cricket Wireless is Leap’s original flat-rate unlimited wireless service and it continues to be the primary focus for the business. Compared to unlimited plans from the largest carriers, Cricket Wireless can save customers $650 or more a year- a meaningful amount to the value-conscious customers Leap serves. ** Service plans range from $30 to $60 per month, with truly unlimited services, nationwide talk and text coverage, an extensive handset selection, and predictable monthly bills.

Cricket Broadband

Cricket Broadband service, which offers unlimited high-speed wireless Internet access at an affordable flat rate, enables customers to send e-mail, surf the Web and download music, video and more - all from their laptop or desktop computer. Cricket Broadband service plans range from $35 to $50 per month. More than half of Cricket’s Broadband customers are new to the Cricket brand which the Company sees as an exceptional business opportunity to convert them to Cricket Wireless service.

Cricket PAYGo

Cricket PAYGo was developed to extend and diversify the Cricket brand. It is an unlimited pay-as-you-go daily and monthly wireless service packaged as a as a grab-and-go offering and distributed through thousands of mass market retail locations and Cricket stores nationwide. It was designed to offer convenience, compelling value and day-by-day spending control to a new segment of customers. Cricket PAYGo customers have a choice between all-inclusive monthly $40 and $45 plans and day-by-day spending at just $1, $2, or $3 a day.

For more information on Cricket visit www.mycricket.com.

* Sources: Cricket Q209 Customer Survey, Cricket customer database, Yankee Group, M:Metrics
**Cricket's $45 service plan compared to other carriers' $99 unlimited plans