Our Cricket® Service
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers.
Cricket Customers
Cricket customers use their wireless service differently than the average mobile phone user. Based on company surveys, Cricket customers talk an average of 1,500 minutes per month — more than double the wireless industry average. And 52 percent of Cricket customers have “cut the cord” and rely solely on Cricket for their phone service. By comparison, twelve percent of all other U.S. wireless subscribers rely solely on their mobile phone (Yankee Group survey). In addition, 93 percent of Cricket customers reported their Cricket phone was their primary phone, compared to just over half of traditional wireless customers.
Cricket serves a diverse segment of customers. 53% of Cricket customers are either Hispanic or African-American, compared with just 17% of traditional wireless carriers. Additionally, 57% of Cricket customers report that they make less than $35,000 per year, whereas just 20% of other wireless carriers report the same.
Market Opportunity
Contract-based wireless plans are rapidly reaching market saturation. Wall Street analysts predict U.S. wireless penetration will reach 80 percent by 2010. Additional penetration is expected to come from the market segments Cricket currently serves. Cricket delivers adjusted EBITDA margins similar to other leading wireless telecommunications companies, but from an average rate per user that is one-third less than the industry average. As the face of wireless changes, Cricket is well positioned to capture this opportunity and increase its market share.
Growth Potential
In 2006 alone, Cricket service launched in 14 new markets, including: San Diego, California; Colorado Springs, Colorado; Cincinnati, Ohio; Kansas City, Kansas; Louisville, and Lexington, Kentucky; Kansas City, Missouri; Portland, Oregon; and Austin, El Paso, Houston, and San Antonio, Texas;
Leap and its partner, Denali Spectrum, LLC (Denali), successfully participated in the Federal Communications Commission's auction of Advanced Wireless Services licenses (AWS-1 Auction No. 66). Leap and Denali were the high bidders on 100 licenses at an aggregate cost of $984 million, or $0.45 per MHz POP, the lowest per MHz POP cost among the six largest bidders. The licenses includes cities such as: Washington, D.C; Chicago, Illinois; New Orleans, Louisiana; Baltimore, Maryland; Minneapolis, Minnesota; St. Louis, Missouri; Oklahoma City, Oklahoma; Philadelphia, Pennsylvania; Las Vegas, Nevada; Norfolk, and Richmond, Virginia; Seattle, Washington; and Milwaukee, Wisconsin.
For more information on Cricket visit www.mycricket.com.
About Jump® Mobile
Geared for the mobile-dependent, urban-minded consumer, Jump Mobile is defining low-cost prepaid wireless service with unlimited inbound and outbound text messaging, unlimited incoming calls and only 10 cents per minute for outgoing local and domestic long distance calls. Jump Mobile is the service of choice for those who don’t want hidden charges or connection fees. Jump Mobile gives users access to a high-quality, all-digital wireless network, plus a variety of the latest phones, accessories, ringtones, wallpapers and games.
Jump® Mobile Customers
Jump® Mobile customers don’t buy into the hype. They are direct, honest, and 100% real in how they live and in how they communicate. They believe technology is for function, not fashion. They believe spending money wisely puts them in control, providing the freedom to explore life on their own terms and change direction at will. They draw inspiration from the environment around them, consciously and continually evolving their own identity. Life is about what’s possible….and they live it that way.
For more information, please visit www.jumpmobile.com.
|
