From the beginning, we built our business to provide the best wireless service at the best value, with the flexibility of no contracts. Today we offer our unlimited products and services to a growing range of customers. Totaling approximately 3,500 people, our employees share a common respect for each other, an obsession with the customer experience and a passion for the people we serve.
Today Cricket is a nationwide carrier with a nationwide footprint, serving approximately 5.5 million customers across the United States. With a diverse product portfolio and national retail distribution, we are transforming our business, brand, operations and culture to offer customers value innovation like never before. We are leveraging our industry-leading cost structure to introduce lower-priced, higher-value service plans. We have built a robust 3G network that covers nearly 95 million potential customers, and we supplement that network with roaming agreements that provide high-quality nationwide network coverage for covering nearly 290 million Americans. Our growing distribution channels now include over 4,000 retail store and dealer locations, approximately 5,000 nationwide national retail locations and a growing web presence.
Our steadfast commitment to cost leadership continues to motivate us at every level of our organization. Leap and Cricket employees work the way our customers live. We scrimp and save, so they can enjoy the best deals on our products and services. We fine-tune our networks, so that they can enjoy unlimited services at industry-leading prices. We optimize every cell site to maximize network performance and minimize capital expenses – so that our customers can enjoy more value. When it comes to thinking big, no detail is too small – like sending bills by text message to save paper and postage. It’s all about finding new ways to offer the best customer experience today, while innovating for tomorrow.
