Since our inception, Leap has built our Cricket brand around the idea of providing unlimited prepaid wireless services to customers that other carriers had long overlooked. We started out serving young, ethnically diverse customers in households making less than $50,000 a year. More recently, we’ve expanded our focus to include value-conscious customers at all income levels. As we’ve grown, our team has expanded as well. Now totaling approximately 4,400 people, our employees share a common respect for each other, and a passion for the people we serve.
Today Cricket is a nationwide carrier with a nationwide footprint, serving nearly 6 million customers across the United States. With a diverse product portfolio and growing national retail distribution, we are transforming our business, brand, operations and culture to offer customers value innovation like never before. We are leveraging our industry-leading cost structure to introduce lower-priced, higher-value service plans. We are pioneering affordable mobile broadband access with unlimited, all-inclusive prepaid broadband service plans, offering pricing flexibility that allows customers to pick and choose a plan tailored to their budgets and mobile browsing habits. We have built a robust 3G network that covers nearly 95 million potential customers, and we supplement that network with roaming agreements that provide high-quality nationwide talk and text network coverage for nearly 95% of the U.S. population. Our growing national retail distribution now includes approximately 4,000 Cricket retail stores and dealer locations, combined with nearly 5,000 locations nationwide at leading national retailers.
Our steadfast commitment to cost leadership has driven our growth as a company, and it continues to motivate us at every level of our organization. Leap and Cricket employees work the way our customers live. We scrimp and save, so they can enjoy the best deals on our products and services. We fine-tune our networks, so that they can enjoy unlimited services at industry-leading prices. We optimize every cell site to maximize network performance and minimize capital expenses – so that our customers can enjoy more value. When it comes to thinking big, no detail is too small – like sending bills by text message to save paper. It’s all about finding new ways to offer people the greatest value today, and anticipating what our customers are going to want and need tomorrow.
