Leap Wireless is a wireless communications company that offers innovative, high-value services through our Cricket brand. Our goal is to provide the best wireless experience at the best value, with all the advantages of pre-paid. Since Cricket’s inception, our “no contracts, no limits” approach has prompted a dramatic change in the wireless industry. Why? Because it addresses a real need in our customers’ lives. With our high-quality, all-digital network, we offer unlimited, talk, text, data and music – exactly what our customers want, at a value they love. By providing smart products and services at value-driven price points, we earn our customers’ business every month.
Today we continue to evolve our business in order to provide solutions that are worthy of the Cricket brand. We measure new devices and new services against priorities like affordability, ease of use, durability and relevance. We spend time listening to our customers in order to gain a deeper understanding of what they want, what they need and how we can make their lives better. We work to improve the customer experience at every touch point – from activation to monthly service, in-person and by phone. We bring our brand to life by giving back to the communities where we work and live. And we continue to innovate value for our customers by challenging the norms of the wireless industry, so that we can offer smart choices that make their lives better, one customer at a time.
How do we create value for our customers time after time? We get to know them really well – not just in terms of demographics, but also as people. We survey thousands of them by phone and speak with them face to face. We meet them in our stores, visit them in their homes, and volunteer in their communities.
By staying in constant contact with our customers, we’ve learned the widely varying reasons that drive different people to our brand. From the functionality of our devices to the capability of our network to the price and structure of our service plans, we also gain the insights we need to deliver exactly what they want. Our personal connection with our Cricket customers lies at the heart of our business. It’s what reminds us that what we do matters. And it’s what inspires us to find new ways to help people stay connected to the people they value, access the information they need and balance the priorities in their lives.
